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The Great American Milk Drive

Help provide critically needed nourishment to 37 million Americans.

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A New Life for Milk

See the power of milk's protein in a new campaign: "Milk Life."

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Built with Chocolate Milk

Leverage our strategy, partnerships and materials to get a piece of this fast-growing category.

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Image: The Great American Milk Drive Image: A New Life for Milk Image: Built with Chocolate Milk

gotmilksales.org is the source for information, tools and resources for grocery retailers who want to take advantage of the National Milk Life campaign, formerly the National milk Mustache “got milk?” campaign, to grow store sales. Take full advantage of gotmilksales.org. Register Here

Happenings

The Great American Milk Drive

The Great American Milk Drive is a multi-year focus that will be fully supported by MilkPEP through a $12.5 million investment into an integrated national campaign.

Milk Life

The world is about to experience the importance of milk’s protein in an extraordinary new way through a new $60 million, cross-platform campaign called “Milk Life” that reinforces milk’s many nutrition benefits including high-quality protein.

Built with Chocolate Milk

MilkPEP recently conducted new consumer research to ensure the chocolate milk recovery message is being communicated in the most effective and relevant way.

Image: January Satiety National Program

January Satiety National Program

On January 6, 2014, MilkPEP launched a continuation of the Protein Fight Club conversation with a focus on how protein can help keep you fuller longer to help you stick to healthy eating routines in the New Year.

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